Talk So They Buy
In this newsletter, you'll discover the exact techniques to bring clarity and help you craft messaging that wins your best-fit clients over. I share my 7 years of experience interviewing buyers and tailoring messaging to their real needs.
I have audited over 400 landing pages & profiles... 🤯
Hi Reader! Welcome back to my newsletter. I greatly appreciate you taking the time to read this edition! I took a small break from the newsletter last Friday to spend time with family and friends this Easter weekend. How was your holiday? Did you do anything fun? I learned something absolutely mind-blowing to me yesterday… Since January 1st, I've audited over 400 landing pages 🤯 That's wild to me. In each audit, I review an entrepreneur's landing page to help them maximize their...
Business isn’t Tinder (thank god)
Talk So They Buy By Ian Efford Hi Reader! Welcome back to my newsletter. I greatly appreciate you taking the time to read this edition! I want to say how grateful I am that business isn't completely like the online dating scene... Because I never got matches on Tinder. If you look at my appearance, that shouldn't surprise anyone. I'm fit, but not jacked. I don't look like Thor. I don't have the six-pack, the brooding selfies, or the yacht photos. On a platform built for surface-level swipes,...
Your buyers are already telling you they need help
Talk So They Buy By Ian Efford Hi Reader! Welcome back to my newsletter. I greatly appreciate you taking the time to read this edition! They say, “The best time to start a business was yesterday.” That’s nonsense. Since 2020, Canada’s economy has seen 20% inflation. Every dollar feels lighter than it used to. And while experts love to romanticize “just getting started,” I think this is one of the worst times in recent memory to launch without a plan. Your dollar doesn’t stretch like it used...
Selling is taking longer...
Talk So They Buy By Ian Efford Hi Reader! Welcome back to my newsletter. I greatly appreciate you taking the time to read this edition! It’s pretty rough out there, eh? People are losing their jobs, the AI frenzy is continuing to grow, and the economy isn’t getting any better. And this isn’t just hurting people who are looking for full-time employment. It’s hurting business owners, too. I recently spoke with a fairly successful business owner, and he mentioned that the time it takes to sell...
Why fancy words are killing your conversations
Talk So They Buy By Ian Efford Hi Reader! Welcome back to my newsletter. I greatly appreciate you taking the time to read this edition! This week, I spoke with a few business owners who keep using words like unleash, abundance, clarity, and confidence without realizing what those words really say to their audience. Those words mean a million different things to different people. For example, “abundance” could mean: I’ll help you stop consuming products to feel happy Or, I’ll help you finally...
Guessing What Your Buyers Want?
Talk So They Buy By Ian Efford Hi Reader! Welcome back to my newsletter. I greatly appreciate you taking the time to read this edition! As you can see, I've adjusted the newsletter's name. After speaking to 15 business owners (doing what I teach), I decided on this name that speaks directly to the problems I solve. I had a conversation recently with a potential client that really hit home for me. They said, “I’ve been leaning more into energy and my intuition these days when it comes to...
“You’re asking me for a lot of stuff. Aren’t you the expert?”
Conscious Growth Creators By Ian Efford Hi Reader! Welcome back to my newsletter. I greatly appreciate you taking the time to read this edition! A Client’s Surprising Question I recently started working with a client to build their entire landing page strategy for paid ads. Before I could write a single word, I asked for some pretty detailed info about their business and ideal clients. Stuff you won’t find on their website: pain points, desired outcomes, why people actually choose them, and...
I was asked the BEST question in an interview...
Conscious Growth Creators By Ian Efford Hi Reader! Welcome back to my newsletter. I greatly appreciate you taking the time to read this edition! As I shared in the last newsletter email, I have interviewed 15 people I want to work with for the month of May. And on one of those calls, someone asked me a very good question: “How do I know if my offer is the problem… or if I just don’t know how to talk about it?” That might be one of the smartest questions a service provider can ask themselves....
Talk so they buy (not just cheer you on)
Conscious Growth Creators By Ian Efford Hi Reader! Welcome back to my newsletter. I greatly appreciate you taking the time to read this edition! Over the past few months, I’ve been closely watching how people are marketing their services. What they’re posting, how they show up in DMs, and what kinds of conversations they’re having. And I noticed something startling... There are a lot of talented service providers out there who are struggling to sell offers that should be no-brainers. These...
They don’t want what I thought they wanted
Conscious Growth Creators By Ian Efford Hi Reader! Welcome back to my newsletter. I greatly appreciate you taking the time to read this edition! There’s a funny thing that happens when you think you know your audience inside and out. You start building solutions in your head. You start assuming their problems, their dreams, and their sticking points. You stop asking real questions because you’re too busy answering them yourself. That’s where I found myself 6 months ago, and again just a few...
The next step I’m taking...
Conscious Growth Creators By Ian Efford Hi Reader! Welcome back to my newsletter. I greatly appreciate you taking the time to read this edition! I Used to Skip This Part. Last week, I shared the moment I realized my offer had become generic. An offer that some random guy on Instagram repeated perfectly. He didn’t copy me. If anything, I copied him. He repeated the same problem I solved with the same solution I offered. The only difference was our clients were slightly different… That’s when I...
In this newsletter, you'll discover the exact techniques to bring clarity and help you craft messaging that wins your best-fit clients over. I share my 7 years of experience interviewing buyers and tailoring messaging to their real needs.