I had a conversation recently with a potential client that really hit home for me.
They said, “I’ve been leaning more into energy and my intuition these days when it comes to content..."
That sounds pretty confident to me.
It sounds like this person found what works for them.
But what I actually heard was this: They're guessing.
Thankfully, this person isn't alone. A LOT of business owners rely on their intuition even if they don't say so.
I was just like them a few years ago. For years, I trusted my gut when writing messaging.
I’d write what felt right to me, assuming it would land with my clients.
I treated my clients as a 6-month-ago version of myself, so of course I knew how to speak to them!
I learned pretty quickly that I was completely wrong.
As entrepreneurs, we're creators, not psychics.
We can build amazing offers, but we cannot reliably guess what problems our clients face.
And how to talk to them.
Entrepreneurs always start by speaking from the mountaintop, the place they want buyers to be.
But the buyers are stuck at the bottom, wrestling with really messy stuff.
If your messaging doesn’t speak to that problem, they’ll scroll past.
But thankfully, there's a way out:
Interview a handful of your best clients.
Read their comments and conversations online. Write down their exact words.
When you do this, your messaging flips from guesswork to evidence.
If you’ve ever been stuck guessing what to say in your content, hit reply and tell me your story.
I want to see you win.
And if you’re ready for a real, proven way to make this shift, I’m running a free masterclass on June 17th at 9AM PST.
I'd love to see you there.