Talk So They Buy
In this newsletter, you'll discover the exact techniques to bring clarity and help you craft messaging that wins your best-fit clients over. I share my 7 years of experience interviewing buyers and tailoring messaging to their real needs.
I have audited over 400 landing pages & profiles... 🤯
Hi Reader! Welcome back to my newsletter. I greatly appreciate you taking the time to read this edition! I took a small break from the newsletter last Friday to spend time with family and friends this Easter weekend. How was your holiday? Did you do anything fun? I learned something absolutely mind-blowing to me yesterday… Since January 1st, I've audited over 400 landing pages 🤯 That's wild to me. In each audit, I review an entrepreneur's landing page to help them maximize their...
Guessing What Your Buyers Want?
Talk So They Buy By Ian Efford Hi Reader! Welcome back to my newsletter. I greatly appreciate you taking the time to read this edition! As you can see, I've adjusted the newsletter's name. After speaking to 15 business owners (doing what I teach), I decided on this name that speaks directly to the problems I solve. I had a conversation recently with a potential client that really hit home for me. They said, “I’ve been leaning more into energy and my intuition these days when it comes to...
“You’re asking me for a lot of stuff. Aren’t you the expert?”
Conscious Growth Creators By Ian Efford Hi Reader! Welcome back to my newsletter. I greatly appreciate you taking the time to read this edition! A Client’s Surprising Question I recently started working with a client to build their entire landing page strategy for paid ads. Before I could write a single word, I asked for some pretty detailed info about their business and ideal clients. Stuff you won’t find on their website: pain points, desired outcomes, why people actually choose them, and...
I was asked the BEST question in an interview...
Conscious Growth Creators By Ian Efford Hi Reader! Welcome back to my newsletter. I greatly appreciate you taking the time to read this edition! As I shared in the last newsletter email, I have interviewed 15 people I want to work with for the month of May. And on one of those calls, someone asked me a very good question: “How do I know if my offer is the problem… or if I just don’t know how to talk about it?” That might be one of the smartest questions a service provider can ask themselves....
Talk so they buy (not just cheer you on)
Conscious Growth Creators By Ian Efford Hi Reader! Welcome back to my newsletter. I greatly appreciate you taking the time to read this edition! Over the past few months, I’ve been closely watching how people are marketing their services. What they’re posting, how they show up in DMs, and what kinds of conversations they’re having. And I noticed something startling... There are a lot of talented service providers out there who are struggling to sell offers that should be no-brainers. These...
They don’t want what I thought they wanted
Conscious Growth Creators By Ian Efford Hi Reader! Welcome back to my newsletter. I greatly appreciate you taking the time to read this edition! There’s a funny thing that happens when you think you know your audience inside and out. You start building solutions in your head. You start assuming their problems, their dreams, and their sticking points. You stop asking real questions because you’re too busy answering them yourself. That’s where I found myself 6 months ago, and again just a few...
The next step I’m taking...
Conscious Growth Creators By Ian Efford Hi Reader! Welcome back to my newsletter. I greatly appreciate you taking the time to read this edition! I Used to Skip This Part. Last week, I shared the moment I realized my offer had become generic. An offer that some random guy on Instagram repeated perfectly. He didn’t copy me. If anything, I copied him. He repeated the same problem I solved with the same solution I offered. The only difference was our clients were slightly different… That’s when I...
The last 11-months were a waste of time… or were they?
Conscious Growth Creators By Ian Efford Hi Reader! Welcome back to my newsletter. I greatly appreciate you taking the time to read this edition! The Quiet Realization That Sparked Everything This month, I found myself questioning something I hadn’t touched in nearly a year: my value proposition. I probably should’ve looked at it months ago…but momentum has a way of masking things. Thanks to previous clients and solid connections, I had a steady stream of work. But now, that’s starting to dry...
The moment I realized I was making business harder than it needed to be
Conscious Growth Creators By Ian Efford Hi Reader! Welcome back to my newsletter. I greatly appreciate you taking the time to read this edition! How to NOT Hire a VA A few years ago, I hit a wall in my business. I had so many offers: Workshops Courses VIP days Group programs I THOUGHT I was setting myself up for success. Or that's what I was told from my connections. The more I had, the more chances I had to onboard clients. Instead, I felt like I was wading through mud, or... molasses... or...
I built a business to excite me, not drain my energy.
Conscious Growth Creators By Ian Efford Hi Reader! Welcome back to my newsletter. I greatly appreciate you taking the time to read this edition! Last week, I sat down to plan my weekly goals. Then, at the end of the day, I glanced at my calendar. I saw I had 3 calls booked with people I didn't recognize. People I didn't know would invest in my services or not. And I realized I did the one thing I tell my audience and clients NOT to do: Schedule sales (or discovery) calls with complete...
The hardest 8 months of my business.
Conscious Growth Creators By Ian Efford Hi Reader! Welcome back to my newsletter. I greatly appreciate you taking the time to read this edition! As you probably noticed, I took a few weeks off my newsletter to start the new year. I hope you didn't miss my articles too much! I needed some time to focus on my client projects and put out some personal fires. But I’m back. This week, I wanted to explore a hot topic in the entrepreneurial space: organic growth versus paid ads. What’s the Deal?...
In this newsletter, you'll discover the exact techniques to bring clarity and help you craft messaging that wins your best-fit clients over. I share my 7 years of experience interviewing buyers and tailoring messaging to their real needs.